Free local SEO audit for Google Maps and "near me" searches
Check the website signals that help a local business show up in Google Maps and local results.
What does a local seo audit check?
A local SEO audit checks whether your website gives Google the information it needs to rank you for local searches: LocalBusiness schema with your address and opening hours, a link to your Google Business Profile, an embedded map, clickable phone numbers, a contact page and enquiry form, review signals and links to review sites. This tool checks all of these on your website, together with technical SEO, speed and mobile, and gives you a priority action plan with a PDF report. It does not change or log in to your Google Business Profile.
Checks included in your local seo audit
These run with the full technical, on-page, content, speed, mobile and off-page audit.
LocalBusiness schema
Checks for LocalBusiness schema with your business details and opening hours, so Google can match your website to your Maps listing.
Google Business Profile link
Looks for a link from your website to your Google Business Profile or a Google Maps place.
Map, phone and contact
An embedded map, clickable tel: phone links, a contact page, an enquiry form and a visible email address.
Reviews and review sites
Review signals on the site and links to review platforms such as Google reviews, Justdial, Trustpilot or Facebook.
Mobile experience
Most local searches happen on phones: viewport, tap targets, font sizes and mobile PageSpeed.
Trust and brand profiles
About page, social profiles, sameAs schema, domain age and Wayback history as brand and trust signals.
Frequent issues and how to fix them
No LocalBusiness schema
Add LocalBusiness (or a more specific type such as Dentist or Restaurant) schema with name, address, phone, opening hours and your Google Maps link.
Website not linked to Google Business Profile
Add your website to the profile and link back to the profile from your contact page and footer.
Phone number not clickable
Wrap phone numbers in tel: links so mobile visitors can call in one tap.
No location pages
If you serve several areas, create a useful page for each with real local details, not copied text with the city name swapped.
No reviews shown
Ask happy customers for Google reviews and link to your review profiles. Show real reviews only.
Questions about the local seo audit
Does this audit check my Google Business Profile?
It checks whether your website links to your profile and supports it with LocalBusiness schema, a map and contact details. It does not log in to or change your Google Business Profile.
Does it check my Google Maps ranking?
No. The audit checks your website. Map rankings depend on your Google Business Profile, distance, reviews and the strength of your website.
What is NAP and does it matter?
NAP is your business name, address and phone number. Keep it the same on your website, Google Business Profile and directories so Google trusts the details.
Which businesses is this for?
Any business that serves customers in a city or area: clinics, schools, shops, restaurants, hotels, coaching centres, contractors and agencies.
Is the local SEO audit free?
Yes. It is part of the free audit: 30 audits every 30 days with an online report and a PDF.
Get your report reviewed by Subrat Patnaik
Send your audit report on WhatsApp. TechnoSubrat can fix the technical, speed, on-page and content issues for you. See our local SEO services for Google Maps and monthly SEO packages.
Send these reports under your own brand
White-label PDFs carry your logo, agency name and website, with no TechnoSubrat branding or watermark. 150 audits and 50 branded PDFs for ₹399 per 30 days.
