Free AI SEO audit: can ChatGPT and AI Overviews cite you?
Check AI crawler access, llms.txt, entity schema, answer-ready content and trust signals, alongside a full technical SEO audit.
What does a ai seo audit check?
An AI SEO audit checks whether AI search tools such as ChatGPT search, Perplexity, Gemini and Google AI Overviews can reach your pages, understand who you are and quote your content. This tool reads your robots.txt rules for AI crawlers (GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot, Google-Extended and others), looks for an llms.txt file, tests your Organization, FAQ, author and sameAs schema, and checks whether your pages answer questions in a clear, quotable way. Classic SEO still matters too: AI search tools mostly pick sources that already rank, so the same report covers technical SEO, speed and on-page issues.
Checks included in your ai seo audit
These run with the full technical, on-page, content, speed, mobile and off-page audit.
AI crawler access
Reads robots.txt for rules that block AI search and AI training bots, and tells you which ones can and cannot reach your pages.
llms.txt file
Checks for an llms.txt file at your domain root that gives AI tools a short, clean summary of your site and key pages.
Entity and brand schema
Organization, WebSite and logo schema, sameAs links to your social and business profiles, and a Wikidata entity check.
Answer-ready content
Question-style headings, FAQ schema, lists and tables, paragraph length and readability: the formats AI answers quote most easily.
Trust and authorship
About, contact and privacy pages, author details, Article schema with dates, fresh content and review signals.
Technical basics
HTTPS, indexability, canonical tags, sitemap, broken links, speed and Core Web Vitals. Pages that are hard to crawl are rarely cited.
Frequent issues and how to fix them
AI search bots blocked in robots.txt
Some security plugins, CDNs and hosting firewalls block GPTBot, OAI-SearchBot or PerplexityBot by default. Allow the search bots you want to be cited by; you can still block training-only bots such as Google-Extended or CCBot if you prefer.
No clear statement of who you are
If your homepage never says plainly what the business does, where and for whom, AI tools guess. Add one short factual paragraph near the top and match it in your Organization schema.
Missing sameAs and profile links
Link your LinkedIn, Google Business Profile, Instagram and other real profiles from the site and in schema sameAs so AI tools can connect your brand across the web.
Answers buried in long paragraphs
Put the direct answer in the first one or two sentences under a question heading, then explain. Use lists and tables for steps and comparisons.
No author or date on articles
Show who wrote each guide, their experience and when it was last updated, and add Article schema with author and dateModified.
Questions about the ai seo audit
What is an AI SEO audit?
It is an SEO audit that also checks how ready your website is for AI search: whether AI crawlers can access it, whether your brand and content are described in structured data, and whether your pages give clear answers that AI tools can quote.
Does the tool show if ChatGPT already mentions my brand?
No. It checks the things on your website and in public records that make you easier to find and cite. It does not query ChatGPT or other AI tools for brand mentions.
Should I block GPTBot and other AI bots?
It depends on your goals. Blocking AI search bots such as OAI-SearchBot or PerplexityBot can stop those tools from showing and linking your pages. Training bots such as GPTBot, Google-Extended and CCBot can be blocked separately if you do not want your content used for model training.
Is llms.txt required?
No search engine requires it today. It is a simple, low-effort file that gives AI tools a clean summary of your site, so the audit treats it as a recommendation rather than an error.
Is the AI SEO audit free?
Yes. It is part of the free audit: 30 audits every 30 days, up to 100 pages each, with an online report and a PDF.
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