Free Shopify SEO audit for online stores
See what stops your products and collections ranking on Google: speed, duplicate URLs, product schema and on-page issues.
What does a shopify seo audit check?
A Shopify SEO audit checks the issues that hold online stores back: product pages reachable at several URLs, missing or incomplete Product schema, heavy images and app scripts that slow the store, thin collection and product descriptions, and missing titles, meta descriptions or alt text. This tool detects Shopify automatically, crawls up to 100 pages of your store, runs Google PageSpeed on mobile and desktop and gives you a priority action plan with a PDF report.
Checks included in your shopify seo audit
These run with the full technical, on-page, content, speed, mobile and off-page audit.
Product and store schema
Product, Organization, logo, breadcrumb and website schema, so Google can show prices, availability and your brand correctly.
Duplicate and parameter URLs
Duplicate pages, canonical tags, URLs with query parameters and trailing-slash variations that split ranking signals.
Speed and app scripts
Google PageSpeed, Core Web Vitals, third-party scripts, number of JavaScript files and total page weight.
Images
Next-gen formats, image size, missing width and height, alt text and descriptive file names on product photos.
On-page SEO
Titles, meta descriptions, H1s, heading structure, internal links and thin product or collection text.
Trust signals
Contact details, About, privacy and terms pages, review signals and social profiles that shoppers and Google look for.
Frequent issues and how to fix them
Products at more than one URL
Shopify can show a product at /products/name and inside collection paths. Keep canonical tags pointing to the /products/ URL and link to that version in menus and collections.
Too many app scripts
Every app can add JavaScript to every page. Remove apps you no longer use and check that uninstalled apps did not leave code in your theme.
Large product images
Upload images at the size they are shown, and let the theme serve responsive sizes. Add descriptive alt text to each product photo.
Copied manufacturer descriptions
Write your own product and collection text: what it is, who it is for, sizes and materials. Duplicate supplier text rarely ranks.
Missing titles and meta descriptions
Edit the "Search engine listing" section of each product, collection and page so every page has a unique title and description.
Related guides and audits
Questions about the shopify seo audit
Do I need to install a Shopify app?
No. The audit reads your public store pages from outside. Nothing is installed and you do not share your Shopify login.
Can it audit a password-protected store?
No. While the store password page is on, Google cannot see the store either. Remove the password before launch and then run the audit.
Does it check product schema?
Yes. It checks for Product schema on product pages, along with Organization, breadcrumb and website schema.
Will the audit slow down my store?
No. It crawls at a gentle pace and only reads public pages, like a search engine visit.
Is it free for Shopify stores?
Yes. The free plan includes 30 audits every 30 days, up to 100 pages each, with an online report and a PDF.
Get your report reviewed by Subrat Patnaik
Send your audit report on WhatsApp. TechnoSubrat can fix the technical, speed, on-page and content issues for you. See our SEO services and monthly SEO packages.
Send these reports under your own brand
White-label PDFs carry your logo, agency name and website, with no TechnoSubrat branding or watermark. 150 audits and 50 branded PDFs for ₹399 per 30 days.
